Once more, Taylor Swift is in her Person of the Year phase. 

Swift has been chosen the 2023 Time Person of the Year. According to Time, the accomplishment is remarkable as it establishes her as the only female to feature twice on a Person of the Year cover since the publication’s founding in 1927.

As one of the Silence Breakers—a group the magazine highlighted as essential to the #MeToo moveme𝚗t and one that encouraged wоme𝚗 to speak up about sexuаl misconduct—Swift was also selected Person of the Year in 2017.

Swift shared an Instagram photo of herself and her cat with a humorous comment following the most recent announcement. 

Swift was all over the place in 2023, not only defining the zeitgeist of the year but also appearing on stage, in movie theaters, and in NFL stadiums. 

An exceptional year

With 66 concerts scheduled across the Americas this year, Swift’s “Eras” tour is expected to become the biggest of all time and the first to gross more than $1 billiоn. It is a retrospective overview of all of her artistic “eras.” Some have jokingly dubbed the tour’s financial success, combined with Swift’s skill at marketing, “Swift-onomics.”

The Common Sense Institute reported that Swift’s two summer concerts in Colorado increased the state’s GDP by $186.9 million in the United States for the entire year. After Swift played three performances in Philadelphia in May, there was a similar uptick in reports. 

“May was the strongest month for hotel revenue in Philadelphia since the onset of the pаndemic, in large part due to an influx of guests for the Taylor Swift concerts in the city,” the research stated. 

According to a research firm called QuestionPro, her tour alone might bring in $4.6 billiоn for the US economy.