Kanye West consistently demonstrates his prowess as a serial entrepreneur by incorporating certain personal beliefs and values into his enterprise. He has recently submitted an application for a trademark on the expression “I miss you when I wake up before you.”
A screenshot of the filing was uploaded to the artist-turned-entrepreneur’s Instagram story; it is accessible via his @kanyewestaurant_ profile. The only information available regarding the filing is the serial numbers of the nine applications and the date of their submission, which was January 11.
Fans may already be acquainted with the quotation, as Ye posted it to Instagram with a caption during the second week of the new year, in honor of his wife Bianca Censori’s 29th birthday.
West has submitted applications for a total of three trademarks in the past year.In October 2023, he reportedly submitted a trademark application for the term “YEWS,” which would encompass restaurants, apparel, and other categories. The application was lodged in the autumn of 2023. Certain individuals postulated that the term possessed a pejorative undertone, bearing resemblance to a derogatory iteration of the term “Jewish.”
The trademark was promptly associated with his anti-Semitic remarks, leading to considerable financial setbacks, the alienation of milliоns of followers, and strained personal connections. “Ye + news = Yews,” one Twitter user attempted to clarify, was among those who claimed it was a portmanteau.The common appellation “yew” is given to several trees within a coniferous genus that are distributed throughout the Northern Hemisphere.He submitted a trademark application in May 2023 for a new footwear brand, specifying that the brand nаme would be “socks with leather soles.”
Kanye West commenced the trademark application procedure for “YZY SOCK SHOES” on May 4, 2023, filing the application strategically one week prior to Adidas’ public declaration on May 11, 2023. Adidas disclosed its intentions to sell the remaining stock of Yeezy shoes in a statement, allocating the majority of the proceeds to charitable organizations. The present worth of the Yeezy shoe inventory is estimated to exceed $1 billiоn.Kanye West, operating under the Mascotte Holdings Inc. banner, conceives an innovative shoe concept comprising “socks” and “socks with leather soles.”In addition to footwear, the trademark’s scope of protection encompasses a multitude of domains, including apparel, eyewear, sporting goods, games, and toys.
The application’s comprehensiveness is indicative of Ye’s overarching vision for the brand.The sneaker sock inspired by the CEO of the Yeezy brand was unveiled on the brand’s website, sparking an enormous social media frenzy. Before a Boston Celtics game, NBA All-Star Jaylen Brown was observed donning these unique socks, heightening the intrigue encircling this newest footwear innovation.
Numerous individuals contend that Brown’s choice to wear West’s sock sneaker instead of his legendary Los Angeles Lakers teammate Kobe Bryant’s classic Nike Christmas shoe was a direct jab at Bryant. The footwear were uploaded online for admirers to view by YZY.
Regarding his new ventures, Kanye has maintained a relatively subdued profile, which is comparable to his recent trademark endeavors. Comparable to ardent admirers who eagerly await updates on his musical compositions, he appears to be somewhat reticent about divulging the schedules for the commercialization of these novel trademarks.