This watch is the Taylor’s version. While walking the Grammys 2024 red carpet, Taylor Swift wore a watch, but she gave the classic piece a unique spin. The pop star wore it as a choker around her neck instead of on her wrist. The designer of the jewelry is Lorraine Schwartz.

Undoubtedly, Swift has dominated the previous 12 months, but so have creative watch-wearing techniques. Similar to Taylor Swift, Rihanna has dabbled in wearing watch anklets and chokers. Olivia Rodrigo donned a wristwatch-made skirt for her Rolling Stone cover photo. Additionally, Megan Thee Stallion shared a picture of herself with a ring on each finger that displayed the time.

Swift’s watch gleams lavishly against her all-black Schiaparelli costume from the Grammy Awards. The watch face has a traditional square form and white dial, while the band is composed of shimmering black stones. A representative for Schwartz stated, “Taylor is wearing a custom-made vintage watch that was turned into a choker.” “The 300 carat Lorraine Schwartz Diamonds are on her.” The Concord brand, one of the top producers of luxury timepieces in the first half of the 20th century, is the source of the vintage watch. The company supplied watches to Cartier, Tiffany & Co., and Van Cleef & Arpels. President Truman sent Concord timepieces to Winston Churchill and Joseph Stalin in 1942 as gifts because they were so exquisite.

Swift’s fashion choices are often accompanied by deeper meanings. Notably, Swift recently updated her profile photo to a black and white image, and tonight’s ensemble follows that color pattern. The all-white ensemble pays homage to her album Reputation. The fact that the watch is set to midnight could be interpreted as either a tribute to the album Midnights, which is nominated for Album of the Year at the Grammy Awards, or as a reference to the fact that Reputation dropped at midnight. The somber cover of Swift’s recently revealed album Tortured Poets Department may also be referenced by the black-and-white watch. One more line in the announcement is, “The tick, tick, tick of love bombs.” And what else makes a tick?

I extend a warm welcome to Swift as a watch enthusiast. With her tours and increased NFL viewership, Swift has boosted economies all around the world. Watch nerds can now bask in Swift’s renewed attention. Although the celebrity has a respectable history with timepieces, this is above and beyond anything she has ever experienced. Next, she might want to test out a GMT since she has a lot of traveling to do in order to get to the Super Bowl, where her boyfriend Travis Kelce is a player for the Kansas City Chiefs.