The sponsorship lapsed in 2022, a brief time after West expressed anti-Semitic sentiments on X/Twitter. The rapper and producer, who previously denied the existence of the term “anti-Semitism” on the grounds that it is “not factual,” has since issued a “apology” to those whose views were offended by his remarks.

West disclosed the following regarding the consequences of his transaction failing: On Monday (February 12), he told TMZ, “I was literally two months away from declaring bankruptcy… We also managed to survive. We managed to endure the cancellation.

Additionally, West attempted to clarify his statements that precipitated the Adidas agreement being terminated, which were deemed anti-Semitic in nature. “They have every right to their opinion,” he stated. I have every right to my own opinion. Do you comprehend what I am stating? Although we all have the right to our own views, the actions that we have taken will cause so many individuals to forfeit their jobs and careers. We were absent for approximately fifteen months.”

Additionally, the rapper asserted that he had apologized to the company, which “continue to f*ck with me”: “A portion of what I said was accurate. Therefore, until you all sаy, “Yo, some of what he was saying was true,” continue with everything that… It is impossible for black individuals to be antisemitic. You do realize that we are Jews, correct? “We identify as Jews.”

“For all the Jewish children who adore me, I apologize if you were forced to listen to an adult conversation in which we yelled at one another, but there came a time when something had to occur and be said.”