He bought top-tier VIP tickets for six of the seven Melbourne and Sydney gigs, costing $1,250 each.
He bought hoodies, posters, and water bottles at a pop-up sale in addition to tickets.
“I got two of everything,” he remarked.
“I got some more posters and whatnot.
“It’s about wearing something with someone I relate to… “Merch connects fans,” he said.
Before the Friday show, tour organizers will have pre-sales for products today and tomorrow.
Visitors to Sydney Olympic Park stadium for the exhibitions are anticipated to queue for merchandise.
Swift is expected to earn $66.86 million from product sales at the four Sydney gigs, before everyone shares.
Eras Tour fans pay large.
Taylor Swift fans spend $1,300 on concert tickets, according to UTS marketing lecturer Nigel Bairstow.
The overall cost for each fan includes tickets, travel, lodging, a nighttime outfit, food, drink, and merchandise.
“While precise figures are unavailable without specific sales data, Swift’s massive global fanbase and the popularity of her tours indicate substantial earnings,” said.
“With a wide range of products … Swift can cater to various fan preferences and budgets.”
Based on two to three pieces, the average fan will spend $208 on products.
Amanda White, an accounting PhD from UTS Business School, computed Swift’s post-show profit.
“The big question on this multi-billion-dollar world tour that she’s doing is how much money is she actually making from this,” White remarked.
“Once you take out the cost of manufacturing merchandise, the venue’s cut, the tour merchandisers cut, then everything that’s left goes typically to the artists and their management company.”
Arush Saraswat and friends are flying from Brisbane on Friday for Saturday’s event.
“We made a plan we have to get tickets no matter where she’s going to be,” Saraswat added.
He’s taking a “mini-holiday” alongside interstate and international travelers.
Climbing the Sydney Harbour Bridge, visiting Taronga Zoo, eating at posh restaurants, and staying at Taylor Swift’s CBD six-star hotel are their plans.
No doubt, it was expensive. He indicated he will slash expenditures following this.
His $10,000 budget includes $900 VIP tickets, lodging, and flights, plus a tiny merchandise budget.
Swift will stack how much cash?
Dr. White said in most contracts, a venue takes a 20% cut, the tour merchandise organiser takes 20% of sales, and the cost to make millions of shirts, posters, and bottles is 300%.
“Even though Taylor might be making multi-billion-dollar in sales from the concerts, and from merchandise, she doesn’t actually get all of that in her bank account, you have to make sure that you take out all of the costs,” stated.
Eras Tour merchandise chain expenditures include:
Manufacturing costs, staff employment, credit card surcharges, venue cuts.
Dr. White expected Swift to earn $22.3 million from Sydney product sales, calling it a “safe estimate”.
“Anything is possible with Excel and financial modelling and enough time to generate the data that you need to come up with,” said she.
Fans caution against overspending, with Mr. Scully-Sanders citing a deterioration in quality after spending tens of thousands of dollars on Swift items at 39 shows over 16 years.
“Since the Reputation (tour) quality merchandise has been hit and miss,” he remarked.
Value for money is what we want. I pay more and want more.”
Dr. White advised people to avoid reckless spending after buying tickets.
“We want fans to have a fantastic time and buy the merch they can afford without getting themselves into financial distress because I’m sure Taylor wouldn’t want that for her fans either,” stated.
“Keep that level head.”
