Kanye West continues to be persistent in his collaboration with Adidas. The rapper, now known as Ye, posted a picture on Instagram on Thursday night (Feb. 29) showing a business document that guides the garment giant’s staff on how to discuss the re-launch of the Yeezy brand with customers.
The confidential document, allegedly published on Feb. 26, states that Adidas is the only owner of the product, including design rights for current and past color variations. The goods are current Yeezy designs introduced in 2022. Adidas fulfilled its contractual responsibilities and spoke about launching items before the official announcement with the previous partner.
The text instructs staff not to engage in lengthy discussions with consumers about the Yeezy line and directs them to a general email for expressing their complaints.
The rapper said in the caption of his post that this paper is sent to adidas staff when they are asked questions regarding Yeezy. “Adidas and Kim are overlapping and disregarding my opinion.” Either individuals disregarding my nаme change or the whole celebrity society shunning me for my political views. Ultimately, it boils down to human rights, which are compromised when you are stigmatized due to mentаl health difficulties. These scenarios are more extreme than what I have been labeled as.
Billboard has contacted representatives of Adidas for a statement but has not confirmed the authenticity of the paper. Billboard has also reached out to representatives of Ye and Kim Kardashian, who were married from 2014 until 2022.
Adidas stated on Monday that it would sell some of its leftover Yeezy stock after parting ways with Ye in 2022 because to his series of hate speech and antisemitic remarks. Adidas has said that after ending the collaboration, they have contributed a portion of the profits from those sales to organizations that work against discrimination and hatred, namely racism and antisemitism.
Adidas announced the comeback of Yeezys to the market this week. Ye criticized the firm for selling counterfeit Yeezys and urged his supporters to boycott the company.
Anyone who really admires Ye would not purchаse these counterfeit Yeezys “I did not create these color schemes, I am not profiting from them, and adidas is taking legal action against me,” he said at the moment. “All the new unauthоrized 350’s are unoriginal, and it is widely recognized that the 350 style has become unoriginal.”
He claimed that Adidas was suing him for $250 million, however there is currently no indication of any new action filed by Adidas against West or his firms.
Adidas revealed that they initiated a private arbitration case against West’s Yeezy LLC in December 2022 due to the rapper’s “racist, antisemitic, and other оffensive public statements and conduct,” which breached their partnership agreement and harmed their brand significantly.
In May 2023, the firm resumed selling Yeezy items after severing connections with West the previous year.