Although streaming platforms were slow to publicize it, VULTURES 1 by Ty Dolla $ign and Kanye West continues to receive considerable airtime. Furthermore, Ye uploaded a video to his Instagram Story in which his full-length collaborator lamented the fact that Apple Music had not, as is customary for the majority of major releases, highlighted them in the majority of promotional features on their page for new releases. However, at this time, “CARNIVAL” featuring Rich The Kid and Playboi Carti is the most-streamed track on Apple Music. Considering the album remained at No. 1 on the Billboard 200 for an additional week following its publication, this sustained commercial triumph is not unexpecteԀ.
It is essential to note, however, that not only is Kanye West one of the most popular artists of all time, and therefore does not require any promotion to make an impact, but the duo has also developed their own promotional strategy. Their Vultures listening parties throughout the United States and Europe generated enormous sums of money and propelled the album’s momentum for several months. Furthermore, we must contemplate Ye’s antisemitic crusade, which served as a monumental and regrettably unresolved narrative that elevated the profile of this collaboration. It is not remarkable that streaming services refrained from promoting it at every opportunity; however, it is equally predictable that their notoriety and audience circumvented that.
Additionally, throughout the month of February, the ability to simulcast VULTURES 1 was contingent on the streamer utilized and the day an attempt was made to play the album. The album was repeatedly removed from Spotify and Apple Music, primarily due to distribution and sample authorization issues that had previously beset the release. Whether you find its commercial success despite this to be remarkable or a disheartening reality likely depends on whether you believe the controversies surrounding it. Despite this, Kanye West and Ty Dolla Sign battled their way in with the support of a horde of admirers.
Who knows what they’ll do in March, given the lukish reception of the first installment and the contradictory rumors surrounding the release of two additional installments and a Ye solo album, respectively. VULTURES 2, plus 3, scheduled for April, may be even more divisive or even superior to the original. However, it is likely that their long-form endeavor will still achieve significant success. Stay tuned to HNHH for additional news and the most recent developments concerning Kanye West, Ty Dolla Sign, and Vultures.