Future x Metro Boomin was one of the festival’s headliners, and they were set to rule Hollywood Park in Inglewood, California for an unprecedented four nights from March 14–17.

Highlights and surprises for fans attending 2024 Rolling Loud California included a first Thursday night (March 14) show with a special Vultures performance by ¥$ (Ye + Ty Dolla $ign) and North West making her festival debut. Taking over Hollywood Park in Inglewood, California for an unparalleled four nights from March 14–17, the yearly event boasted an impressive lineup of headliners, including Nicki Minaj, Post Malone, and Future x Metro Boomin.

But the other performers that completed Rolling Loud’s three full days of programming were just as buzzworthy. Flo Milli, PartyNextDoor, Don Toliver, Big Sean, Bryson Tiller, Sexyy Red, Summer Walker, YG, and Tyga, two legendary Los Angeles rappers, were among them.

A diverse range of products inspired by L.A. sports teams, street art, racing culture, anime, skateboarding, and more was also on display at the inaugural Rolling Loud event of 2024. Curated by Ray Guilbauilt, director of merchandise for Rolling Loud, and primarily designed by Prism Works Group, the merchandise offerings featured a Rolling Loud co-branded belt by BB Simon, a collaboration with YG to commemorate the rapper’s tenth anniversary of his classic album My Krazy Life, Chief Keef’s Glo Gаng, and the festival’s ongoing partnership with Forever 21 for the well-liked merch activation Bunny’s Bae Bar.

Those who couldn’t make it in person could watch Rolling Loud’s daily livestream on its YouTube page. The festival’s official livestream, sponsored by Sprite, featured a host of celebrities including Tallie Spencer, Speedy Morman, Bootleg Kev, Hakeem Rowe, and 10-year-old North West, also known as Miss Westie, who did her first on-camera interview regarding her upcoming debut album Elementary School Dropout.

Co-founded by Matt Zingler and Tariq Cherif, Rolling Loud is approaching its tenth anniversary in 2025. This summer, July 5-7, 2024, in the vicinity of Vienna, Austria, will see it head to Europe. On July 19–21, it will return to the United States for Rolling Loud Miami, and on November 22–24, it will head back to Asia for Rolling Loud Thailand.

View the photo collection of Rolling Loud California’s most memorable moments below.