This holiday season, Sam’s Club is living up to its “Bring the Merry” promise. Partnering with Laugh Out Loud and Kevin Hart, the trio surprised five organizations making a meaningful difference in children’s lives with $100,000 each. These donations, celebrated through virtual and in-person events nationwide, were accompanied by thoughtful holiday gifts, including laptops, karaoke machines, and dollhouses, fulfilling the unique wishes of children and families from the organizations.

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The recipients of the donations included the Special Needs Network (Los Angeles), Houston Child Advocates (Houston), Boys & Girls Club of Springfield (Missouri), Positive Tomorrows (Oklahoma City), and Boys & Girls Club of Central Florida (Orlando).

Kevin Hart expressed his belief in giving back, stating, “I’ve always had people who believed in me, and I believe in passing that belief on to others.”

In addition to the surprise virtual calls, Hart personally treated 10 families from the Special Needs Network to a holiday shopping spree. Sam’s Club’s Tony Rogers emphasized how these contributions help further the missions of these impactful organizations, and the campaign aligns perfectly with their shared goal of giving back this holiday season.