In his latest music video, Rick Ross goes beyond dropping beats to showcasing an extraordinary collection of Jacob & Co. watches and jewelry worth a staggering $10 million.

The rapper, celebrated for his lavish lifestyle, chose his custom private jet as the backdrop, blending his signature flair for luxury with his musical artistry.

The video for “Shaq & Kobe” highlights Ross wearing the mesmerizing Mystеry Tourbillon, a $1.3 million masterpiece that took over a year to craft. This timepiece dazzles with 33.65 carats of diamonds, a 50 mm white-gold case set with baguette hexagonal stones, and a dial layered with overlapping diamonds. Adding a regal touch, rubies and sapphires accentuate the face. As one of only 13 in existence, it’s a true collector’s piece.

Another standout moment in the video features Ross wearing the exclusive Billionaire III watch, a marvel introduced in 2022.

Encrusted with more than 129 carats of diamonds, the 18-karat white gold body is a testament to precision and luxury, with 504 emerald-cut stones adorning the bracelet.

Valued at $3 million, only 18 of these watches exist globally. Paired with a custom diamond tennis necklace worth $4.2 million and a $640,000 gem-encrusted pinky ring, Ross’s style shines as a testament to his unmatched opulence.

The rapper’s love for luxury items, from flashy vehicles to gourmet indulgences, is well-known. His fondness for Jacob & Co. timepieces includes the legendary $20 million Billionaire Timeless Treasure, unveiled in March after three and a half years of meticulous craftsmanship. Though absent from this video, the Timeless Treasure exemplifies Ross’s penchant for extraordinary, one-of-a-kind creations.